Conservatory Market Looks Good
Consumers may tighten their purse strings in the coming months following the sub prime credit crisis and a slowing housing market. But there's still a lot of potential in the conservatory market. And it doesn't mean that when looking for a conservatory, a homeowner won't see beyond the price tag. If he's made the decision to buy a conservatory, he wants the right one for him and his property. Installers don't have to cut their margins unrealistically to get sales. What they can do is offer alternatives and advice on conservatory options so that the buyer's confident he'll get the right conservatory with them.
Conservatories are top of homeowners' wish lists. We can help keep conservatories on top by selling what homeowners actually want and not simply slashing prices. Though a low price tag is attractive to a potential buyer it may mean they end up with a conservatory they don't want.
When imagining their new conservatory, homeowners don't want a room that's too hot in the summer and too cold in the winter. But often they don't know that's what they're getting if they buy a cheap plastic-roofed conservatory. With no informed guidance homeowners may choose the 'wrong' type for them. An installer can give the best service possible by informing homeowners of the problems, benefits and cost of the alternatives available.
Offering alternatives will also benefit installer's profits. They'll get better margins on more expensive options, for example, self-cleaning glass roofs. Each homeowner has a different need and budget. If installers offer the right advice they'll have happy customers, leading to more recommendations and referrals which are invaluable to every business.
Yours sincerely
Martin Randall
Chairman of Crystal Direct
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